Selling your clothing brand in different stores: things you need to know

The number of people who want to start a clothing line on their own is going up in the last few years. Most of them are focused on opening an online store as one of the best online clothing business opportunities. Without any doubt, eCommerce is a hassle-free way to begin selling your branded clothing. However, this doesn’t mean that you should ignore the good old conventional way of selling clothes – physical stores. The brick and mortar stores remain to be the most popular places where people are purchasing clothes and other items. In addition, when you start making clothes, you probably want to see how it looks like when your pieces of clothing are shown in some physical store. But, how can you achieve something like this?

Prepare a good offer

First and foremost, you need to prepare a good offer. Think about their needs and requirements, and create an offer they probably won’t refuse. In most cases, when it comes to new brands, most stores like to use a commission-based system. In other words, you will give them your clothes and they will present it there. You will get paid whenever an item is sold. They will get a commission for every transaction made in the store. Ask a few stores whether they want to work in this way. Expect a commission of between 15% and 20%.


Just like in the case of any business, you will need good planning. Planning is crucial to help your promising brand. In this phase, you will determine the main audience and in this way, you can find the right stores where your clothes should be present. Think about the age of your potential customers, their style, their gender, and pricing.


In order to make sure that everything is going according to the plan, you should develop reasonable goals and stick to them. This will give you the much-needed motivation.

Create a website

This is another excellent idea because in this way you can contact online and physical stores through emails and let them check your offer on your website. You can create a simple website with pictures of your items or you can create an online store where you can also sell your items. It is up to you to choose the most suitable approach.

These few things should help you kickstart your branded clothing.