How to Choose Platforms for Selling Clothes Online

The eCommerce market is undoubtedly huge. There are countless eCommerce platforms available online today. Each platform has its upsides and downsides. Some eCommerce platforms offer you a platform to build your online clothing store from scratch and customize it to your taste. Others only require you to create an account or page, list your clothes and start selling.

While each eCommerce platform has its mode of operation, the most important thing to look out for is user-friendliness and the ability of the site to offer the greatest customer experience. The truth is: When starting out in the online cloth selling business, you'll encounter challenges in the course of picking the right online store to work with. Here is a rundown of factors that will make that decision easier:

  • The amount of stock you intend to have for your online clothing business opportunity

Before you choose a platform to list and sell your clothes, always get to know the amount of stock it can support. It's pointless to choose a store that limits you to a certain quantity of stock since there is a greater possibility that your business will expand moving forward. Choose a platform that offers you the ability to increase your stock whenever you see fit.

  • Choose specialized platforms for selling clothes online

As stated earlier, there are numerous platforms for selling clothes online. Some list a wide range of products, while others specialize in specific products. For instance, sites like Amazon and eBay list a wide variety of products. So it may be difficult to pinpoint your target customers. While Amazon and eBay are renowned eCommerce platforms, you'll be better off choosing online platforms geared towards clothing. These specialized platforms tend to attract fashion enthusiasts, and this increases possibilities of selling. Postmark and ThredUp are examples of clothing-focused sites to leverage.

Payment system is a critical part of any eCommerce platform. In this day and time when people like to shop in the comfort of their homes, from different eCommerce platforms across the world, a convenient payment system is a must. The most widely recognized payment system is PayPal. So ensure the eCommerce platform you choose has PayPal as one of the payment methods.

  • Decide whether you want a shared hosted or self-hosted platform for selling clothes online

If you're a savvy web designer or feel you have to tweak and finesse the appearance of your online clothing store time after time, suffice to choose a platform that will allow you to have a self-hosted clothing store. E-commerce platforms like BigCommerce and Shopify allow you to set up your own online store and customize it to your liking. If you're not a web designer or simply don't fancy the idea of having your own customized store, you can choose platforms such as eBay, Amazon, and Alibaba. They do not offer the ability to build your own store. You only create an account and list your clothes for sale.

  • Consider payment plan for your platform for selling clothes online

Everyone operates under a budget regardless of monetary standing. This is why it's imperative to choose an eCommerce platform that conforms to your budget. Different eCommerce platforms have different payment plans for listing items on their site. Some have a monthly payment plan, while others deduct a percentage from any sale as commission. It would be prudent to go for the monthly payment plan against relying on commission cuts from your sales, which may prove costly in the long run.


Online clothing business opportunities are plenty today. However, your success in operating one will depend on the kind of eCommerce platform you choose to work with. Do a rigorous research upfront to determine a platform that addresses all your needs.